REAL-WORLD TOURISM DESTINATIONS IN VIDEO GAMES: A CONTENT ANALYSIS OF REDDIT COMMENTS

Abstract

Video games frequently implement real-world destinations for their virtual environments. This practice not only introduces these destinations to players, but also enhances their recognition, popularity and overall image. In this regard, the aim of this study is to identify video games that depict real-world destinations, as well as the destinations most frequently featured in video games. By utilizing a qualitative content analysis of user-generated comments on the online platform Reddit, the research identifies key video game series and individual titles that incorporate real-world settings, and also highlights the most commonly portrayed destinations. The findings open up the possibility for further research of the presented video games and destinations in order to better understand their relationship and the connection between digital media and tourism. It is anticipated that the results of the research will be useful to the members of the academic community interested in exploring the relationship between video games and tourism, as well as to the tourism policymakers from both renowned and lesser-known destinations worldwide.