CREATING SHARED VALUE FOR ECONOMIC EMPOWERMENT OF THE NEET POPULATION IN SERBIACREATING SHARED VALUE FOR ECONOMIC EMPOWERMENT OF THE NEET POPULATION IN SERBIA

Abstract

The paper explores the possibilities for applying the concept of shared value creation in order to reduce the high rate of NEET population in Serbia. The author analyzes the key characteristics of this group of young people who are not in education or employment and the challenges they face. Examples of successful cooperation between business, education and civil society in other countries are considered. Measures such as creating new jobs and training programs tailored to the NEET population are proposed in order to achieve benefits for individuals, the economy and society. The aim of the paper is to formulate recommendations for the Serbian context based on a review of literature and case studies.